now
Hello, I'm
Julia
Senior Product Designer
I've been shipping products for over 10 years, 🚀
leading process end-to-end and
enjoying AI as my best friend.
About me
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Hello again! 🖖
I’m Julia Vasconcelos a 36 yo senior product designer from Brazil, based in Stockholm, Sweden 🇸🇪
(no visa required!)
With a bachelor degree in Graphic Design from Uniritter Laureate International Universities (Brazil, 2010), I’ve specialized in helping to build digital products, UX/UI and product design.
I truly love resolving problems by bringing an elegant enhanced user experiences, and providing real value to users and companies (B2B & B2C).
Tools & Technologies:
My experience includes:
AI Innovation & Prototyping
Exploring AI-powered workflows, agent-based systems, and rapid prototyping through Claude, ChatGPT, and Figma Make. Experimenting with MCP server integrations, local AI environments, and human-AI collaboration models to accelerate product discovery, validation, and design execution.
Fintech & Payments
Financial Experiences, payment flows and optimization, invoice solutions for banks, Sales taxes & localization across different countries, wallet solutions, Adyen support and usability accessibility.
Bettings & Gaming
Sportsbook (end-user customer journey) and back office UI uplift
POS (Point of Sale)
Payment, account integration & sync and unified experience with different products, merchant cashiers.
Sophisticated and complex Back Offices
internal Tools & Operational Systems, Sportbook back office support, design uplift, membership/passes creation experience, booking control, integration with POS products, payment and booking unified experience, member player cards control.
Mobile applications / Web mobile & Iframe
(iOS, Android, hybrid). Design uplift on old products, online booking services, core features development, and payment flows and experience.
Healthcare digital products
Websites/ UI and UX for health centers.
Vertical social platforms
Owned the UI/UX from the social aspect of Fishbrain app, retention, and growth initiatives.
Design Thinking & Workshop Facilitation
Initiate cross-functional workshops, fostering collaboration between teams, and advocating for design as a strategic business function. Experienced in building design maturity, aligning stakeholders around user-centered solutions, and empowering teams through design thinking methodologies.